Identity Appreciation Month

I appreciate the value of my intact identity profile…don’t you?

It has been too long since my last post. The past month has been a whirlwind for me as a result of my vacation to China.

As anyone who travels regularly will tell you, keeping tabs on your identity is a both a necessary evil and a blessing beyond belief when traveling abroad. Venturing off to China during the Olympics is certainly a test of all the safeguards that are supposed to be in place to make sure that you are really the real you when you travel.

Passing through customs, immigration and the tightest security I have ever witnessed gave me both a sense of awe and gratitude. Chinese security officials had their hands full and the world witnessed one of the most spectacular displays of pomp, ceremony and athletic achievement ever organized.

At the same time, security was at an all time high for good reason. The eyes of the world were fixed on Beijing and our hosts wanted the occasion to shine. I think we all agree …..it did.

The 12 hour flight from the West Coast gave me a chance to catch up on some of the latest and greatest scams we are facing here at home. One that caught my eye in particular was the number of credit card skimming cases which the Secret Service is investigating around the country.

In my seminars, I magically produce and vanish a card “reader” which could be called a “skimming device” if it fell into the wrong hands. The problem is that we are so used to seeing them, that we don’t even think about sliding our credit and debit cards into a device at an ATM, bank or retail location.

The challenge is that these high tech and deceptive skimmers don’t prevent the machine we are accessing from working and can be painted to match the color of any legitimate machine. According to USA Today, there are major investigations going on right now in California, Delaware, Nevada, Pennsylvania and Washington.

In Washington state alone, the number of recent victims could total as high as 250 people with losses totaling $500,000. The combined total of the cases totals between $1 million to $3.5 million stolen from victims.

The obvious first step for self protection is awareness and a keen eye for anything that may look suspicious. Thieves quite often place a small camera on or near the pump or ATM which records pin numbers as you key them in.

Diligent, constant awareness of irregularities and unauthorized activity on your accounts is your personal responsibility. The good news for American consumers is that reporting fraudulent or suspicious activity generally stops or reverses damage done with credit cards and most debit cards bearing the Mastercard or Visa logos. Irregularities must be reported in a “timely fashion” which generally means 60 days or less from discovery of the event.

Yes, old fashioned skimming is alive and well and being dispensed at an ATM or gas pump near you.

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